|PDF Title||:||Divorcing the Dow|
|Author||:||Jim Troup & Sharon Michalsky|
|Total Page||:||273 Pages|
|PDF Size||:||11.2 MB|
|PDF Link||:||Read and Download|
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“Investing in the era of the new dominant investment system will be easier than in the old one. Like everything else targeted at consumers by the late twentieth century, investing had congealed into a wad of mass-marketing boilerplate.
Investors getting skittish about the stock market? Change the name of those growth funds to “growth and income” or “blue-chip growth,” and they will keep on selling. Drug stocks in the news because they rose a lot? Cobble together a pharmaceutical fund and shove it down the pipeline.
Wall Street as Madison Avenue pump out product to get even more of investors’ dollars jumping on each new bandwagon. By the very late twentieth century, competition for investment dollars was fierce. It was decided that people would invest more if they felt empowered.
They would buy more stocks and mutual funds if they had “control.” So, in the 1990s the Internet became to Wall Street what the credit card had become to Madison Avenue a few decades before: the tool that empowered consumers.
Investors could check their account values minute by minute, buy and sell stocks, and trade mutual funds 24-7. Just how this would help them create wealth was unclear. (One of the most talented money managers we know still calls us when he wants a stock quote because he is not connected to the Internet.”
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