|PDF Title||:||Increasing Alpha with Options|
|Author||:||Scott H. Fullman|
|Total Page||:||223 Pages|
|PDF Size||:||3.33 MB|
|PDF Link||:||Read and Download|
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“Theoretical values and models affect options contract pricing, but only to a degree. Like any free market product, options contracts are subject to the laws of supply and demand, which override all other pricing rules. Events and conditions may help create pricing that differs from the pricing models.
The forces of supply and demand work best when the markets contain enough liquidity for buyers and sellers to fi nd each other. Market makers ensure that this is the case.
Market makers work to make money for themselves, of course, but also commit to taking a reasonable number of contracts from the opposing side of a customer’s trade.
They may also purchase or sell shares in the underlying security in the process of adjusting their marketplace exposure, which offers important liquidity to both the options and equities markets.”
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