Real Options Analysis – Tools and Techniques for Valuing Strategic Investments and Decisions : [PDF Download]

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“Convinced of the necessity of e-commerce and the strong desire to keep your job, you come up with a strategic game plan. You look at the e-commerce options you have and try to ascertain the correct path to traverse, knowing very well that if you pick the wrong one, it may be ultimately disastrous, for you and your firm, in that particular order.

In between updating your curriculum vitae, you decide to spend some time pondering the issues. You realize that there are a large number of options in going e-commerce, and you have decided on several potential pathways to consider as they are most appropriate to the firm’s core business.

Do we simply create a static Web site with nice graphics, text explaining what we do, and perhaps a nice little map showing where we are located and the hours of availability, and get fired? Do we perhaps go a little further and provide traditional banking services on the Web?

Perhaps a way for our customers to access their accounts, pay bills, trade stocks, apply for loans, and perhaps get some free stock advice or free giveaways and pop-up ads to divert traffic on the Web?

Perhaps we can take it to the extreme and use state-of-theart technology to enable items like digital television access, live continuous streaming technology, equity trading on personal digital assistants and cellular phones, interaction with and direct access to floor specialists and traders on the New York Stock Exchange for the larger clients, and all the while using servers in Enron-like offshore tax havens. The potentials are endless.”

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