The Business of Venture Capital -The Art of Raising a Fund, Structuring Investments, Portfolio Management, and Exits : [PDF Download]

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“Target the right sourcing arenas. If you are not fishing in the right pond, as Warren Buffett says, you could end up with a lot of frogs in your portfolio. Any GP needs to ask, “Can I find an opportunity that can grow or generate 10X within my investment horizon?” If your networks are thin, you will attract subpar opportunities.

“The ability to attract the best opportunities is closely tied to a brand the aura of the venture firm, which is a byproduct of historic performance. You originate deals based upon the reputation of the firm that’s recursive.

The better deals you’ve done, the better your reputation and the easier it is to find people willing to approach you. The reputation of your firm depends upon your success in marketing, but more important, it fundamentally depends upon the quality of the people. It’s a complex set of dynamic variables,” says William Elkus of Clearstone Venture Partners.”

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