The Micro Cap Investor – Strategies for Making Big Returns in Small Companies : [PDF Download]

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“Company management had noticed that one line of business continued to outpace all others. The company was a manufacturer of skid loaders, which are essentially small, multipurpose farm and construction vehicles that can be outfitted with various attachments such as posthole diggers, loading buckets, backhoes, and forklifts.

They typically sell as a package with other equipment for general contractors and larger farm operators. Gehl Company had redesigned its skid loaders for the light construction business in the late 1980s and had enhanced its offering of skid loaders to the construction and farm sectors.

The management team saw an opportunity, reasoning that as the economy rebounded and as construction activity increased, construction and landscaping companies would need a larger number of these versatile machines.

In 1997, the Gehl Company bought Mustang Manufacturing Company, another maker of skid steers for the construction business. With the addition of Mustang, Gehl became the number four producer of skid loaders in North America.”

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