TrimTabs Investing – Using Liquidity Theory to Beat the Stock Market : [PDF Download]

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“Every institution has a design purpose, but often it is not what most people think. Many individual investors hope the stock market will be their personal stairway to financial heaven, showering them with comfortable retirements, exciting vacations, and educations for their children at leading universities.

Stockbrokers hope to profit from every trade, whether their clients are buying or selling new or existing shares of stock. Money managers hope the stocks in their portfolios continue to rise so their incomes— usually a percentage of assets under management rise along with them.

Yet the design purpose of the stock market is none of these things. According to the Securities Industry Association, the design purpose of the stock market is to provide funding for industry. We agree wholeheartedly with this statement, but we need to consider it more carefully. Where does 30 INTRODUCING LIQUIDITY THEORY industry obtain the money it needs? It obtains it from investors.

The design purpose of the stock market is to separate investors continually from their cash while leaving them with smiles on their faces so they return for more. If this design purpose sounds familiar, that is because it is. It is exactly the same as the design purpose of a casino.”

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