Trump Strategies for Real Estate – Billionaire Lessons for the Small Investor : [PDF Download]

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“There are plenty of inexpensive ways to use showmanship in small real estate investments. For example, instead of showing prospective buyers a vacant piece of land, show them a rendering of what the project will look like after it is built. Hire an artist if necessary.

It may be worth investing in a scale model of your property so that buyers can visualize the final product. Also, how you dress, your appearance, says something to the people you’re trying to influence. Donald Trump always dresses in a way that will make a good impression on the people whose help he needs.

To spearhead a luxury hotel deal in the heart of Manhattan, a pinstripe suit and silk tie are the safest bet. But because appearance communicates adaptability as well as respectability, Trump knows that khakis and a polo shirt are appropriate for golf course negotiations, or a hard hat for on-site construction projects.

Your dress should be chosen to give people confidence that you can do what you say you’re going to do.”

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